SEO Competitor Info to Look At

When developing any kind of business or marketing plan it’s always important to consider the competition. If you are entering a market that has lots of established players, you are going to have to do one of two things. The first option is to provide something that is exemplary that will allow you to set your business apart from the rest. If you can’t do that, you may have to try and beat them on cost without sacrificing a quality product. If there is no way to really differentiate yourself, your best bet is to reevaluate your offering and try to find a niche that you can make all your own.

Looking at competitor information for SEO can help you cultivate your own SEO strategy. The first step is to decide who your SEO competitors are. A business owner should be able to quickly rattle off a list of competitors, but sometimes they aren’t quite realistic from an SEO perspective. If you own a small business that sells specialty stationery and envelopes, Staples really isn’t an SEO competitor. Due to Staples’ size and trust the small stationery business would never be able to compete. For SEO, you may not even know who some of your competitors are. To find out, do some searches using your primary keywords and see what sites come up.

Once you’ve chosen your top competitors, take a look at the following:
The website:
OK, this first one is obvious but it’s worth mentioning that you shouldn’t just do a casual gloss over. Actually spend some time getting to know their site and how they are using it. What kinds of call to actions and lead forms do they use? Take a look at not just the homepage, but also interior pages and analyze the meta information and the keywords that they are going after on each page. What is the linking structure? Do they have a blog? How do they incorporate videos and images?

Inbound links:

Throughout an SEO campaign it’s important to continually be analyzing and improving upon your own link portfolio, but don’t forget about the link portfolios of your competitors. Looking at competitor links can provide you with valuable information and ideas for potential places to build your own links. It’s just important to not put too much emphasis on their links or try to copy every single link that they have. Some of their links may be spammy or low quality and that kind of link building practice will catch up with them eventually. Be smart with competitor link data.

Social media activity:

Social media activity is now directly tied to SEO success with increased emphasis and value placed on social signals. Check in to see how the competition is using social media. What kinds of content/links are they sharing? Are they actually interacting and engaging with followers? Are they using it as a customer service tool? See if there is anything that they are doing incorrectly or look for ways that you can do something better in order to stand out. Business social media profiles are public so you don’t need to actually follow or Like your competitor. All you need to do is search for their brand name + the social network.

3 Onsite SEO Tips for the Internal Pages of Your Website

Every single page of your website needs to be optimized for SEO, including those deep internal pages. One very important thing to remember about onsite SEO is that the search engines rank individual pages, not the website as a whole. This means that each page (in theory anyway) has a good chance of showing up in the search results for the right search. Obviously some pages of your website are probably going to do better in terms of attracting links and building search engine trust. People will happily link to your homepage; they don’t usually link to your privacy policy.  But there are a lot of pages between your homepage and those “end” pages that need to be there but are hardly ever used. Each and every single one of these internal pages needs to be optimized for SEO.

Here are 3 tips for optimizing the internal pages of your website for SEO:

1. Don’t repeat your “priority” keywords:

A common onsite SEO mistake I see many site owners make is that they target the same priority keywords, say a short list of ten, on page after page of their website (especially if those pages are connected by the site structure and navigation). While I can understand the rationale behind targeting the same keywords again and again, you’re actually undermining the effectiveness of your onsite SEO by doing this. By repeating your priority keywords on those deep pages of your site you are hindering their chances of doing well in the SERPs. Chances are your deep pages don’t get quite as many links as high level pages, nor do they have the same level of search engine trust, so those high level pages are almost always going to outrank deeper pages if they both target the same keywords. Repeating keywords can actually cannibalize your potential SEO success!

2. Make sure your deep pages are properly interlinked into your site:

Not every page of your site needs to be in the high level navigation or the footer (those are typically the most important pages on your site) but no page can be an island either. No matter how deep a page may be buried in your site it needs to be properly interlinked into the overall site structure. Internal linking in a crucial component of onsite SEO because it helps spread the link juice and search engine love from the top down (and horizontally) throughout your site. Pages that aren’t connected to the rest of your site also run the risk of not being crawled and indexed by the search engines meaning your onsite SEO is doing you no good.

3. Go after the long tail keywords:

Those deep, internal pages of your site are the perfect place to target long tail variations of your priority keywords. I know a lot of site owners get blinded by the search volume and think “Why bother with a keyword that only gets 100 searches each month when this keyword get 3,500?” But those long tail keywords are typically going to drive the most targeted visitors to your site. Let’s say you target 20 new, long tail keywords on your internal pages with your onsite SEO. If each of those keywords sent only 5 new visitors to your site that’s 100 new, qualified visitors each month! I can’t think of any business that wouldn’t want 100 people that are looking to convert coming to their site.

There Was A Google Panda Update Data Refresh Nine Days Ago

Remember about a week and a half ago when there was supposed to be a Panda refresh coming within the following week or so? It turns out that it happened the next day, so if you’re still waiting for it, you probably got by unscathed.

Search Engine Land is reporting that it has confirmed with Google that the refresh occurred on November 21, and affected 0.8% of English queries “to a degree that a regular user might notice”.

That would be the second known data refresh of the Panda update in November, with one having taken place around November 5.

We’re now at the end of November, heading into December, which means there are now two full months for which Google hasn’t released its lists of “search quality highlights” and algorithm changes. Lately, they’ve been doing them two months at a time, so we may be able to expect the latest lists very soon. Then, we can look at the other types of changes Google has been focused on.

5 Incredible Secrets to Decrease Alexa Rank Fast

eputation for any blog or website. The more rank decreases the more reputation increases. So every site owner tries to decrease the alexa rank of his/her site.

Today I am going to tell you 5 incredible secrets to decrease your site's alexa rank fast in a short time. Let me tell you first the main factors of alexa rank. These are visitors and backlinks. The more valid and raw hits your site will get the more it's alexa rank will decrease. Quality backlinks are also important to get a good alexa rank. Ok let me tell you the secrets.


1. Claim your site:

To get alexa rank fast you must claim your site in alexa. It is the primary term of getting a desired alexa rank. If you haven't done it yet do it now. Go to Alexa.com and claim your site. If you don't claim your site it may take from 15 days to 6 months to be ranked by alexa. On the other hand, if your site is claimed it will take about 7 days to get your first alexa rank but you need to have some traffic daily to your site.    

2. Use Alexa toolbar:

Using alexa toolbar is very important to decrease your sites rank fast. Every visit to your site that made from a browser containing alexa toolbar will be counted as a valid visit by alexa. Besides you can monitor your site's rank daily via alexa toolbar. Visit here to download Alexa toolbar.

3. Use Alexa rank widgets:

It's a simple widget for your site which will show your alexa rank and alexa backlinks. Using this widgets means to give a backlink to Alexa. When you will give a backlink to alexa,  Alexa will also be more friendly to you. So it's also a great chance to decrease your alexa rank. Visit to get Alexa Widget.

4. Build more Alexa backlinks:

Getting more backlinks from other niche sites to your site is very important to decrease alexa rank. Every dofollow link to your site will be counted as a Alexa backlink.


5. Get as much visitors as you can:

I told you before that both valid/unique hits and raw hits play vital role in maintaining alexa rank. So try to get as much visitor as you can. For this I suggest you to use automatic traffic exchange site like HitLeap. This site will drive unlimited traffic to your site. But in return you need to visit others site. I support Hitleap personally because it is much better than others. You need to do only 3 things to get unlimited form this site. These are Sign Up>Submit your site>Click start browsing and nothing to do. This traffic will decrease your sites alexa rank rapidly. But for getting permanent good alexa rank you need to do SEO and get organic traffic.    

Basic Seo Interview Questions and Answers for freshers

This post contains some basic SEO interview questions and answers for freshers. Learn all these questions and answers.

What is SEO?

Search engine optimization (SEO) is the process of changing the position of a website or a web page in a search engine's search results (Organic or Natural results).

Types of SEO

Two Types of SEO are

    On Page Optimization
    Off Page Optimization

SEO Techniques:

Two SEO Techniques are

    White Hat SEO
    Black Hat SEO ( Negative SEO )

What is On Page Optimization?

On-page optimization is one of the types of SEO that refers to factor that gives outcome to a website or web page ranking on SERP ( Search Engine Results Page ). On-Page Optimization means controlling a webpage by you or by your page coding.

Some of the examples are HTML Code, Meta Tags like Meta Title, Description, Content Quality, Keyword Density, Outbound Links, Image Alt tag etc.

What is Off Page Optimization?

Off Page Optimization is also one of the types of SEO that are not controlled by the page coding.
Examples of Off-page optimization Link building, Blog posting, Image Sharing, Document Sharing, Video Sharing, Info graphics submission, Increasing Page Rank and Page Authority, Article submission, Getting high quality links from relevant sites etc.

What is Page Rank or PR?

Page Rank is a rank that has been provided by Google for each and every Webpage. This Rank ranges from 0 to 10. This Page Rank is calculated by an Algorithm used by Google Web Search Engine. PR of a web page is based on the number of backlinks that received from other high PR webpage.

What is a Backlink?

Backlink means incoming links to a website or webpage. Inbound links are always better than outbound links. Those links are also known as incoming links, inlinks, inward links etc. Getting backlinks from high PR and relevant site is always good. Inlinks from .org, .edu sites would increase your website or webpage ranking on SERP. Do-follow links are better than No-follow links.

Basic SEO Interview Questions and Answers

What are out bound Links?

An outbound-link (OBL) or outgoing link is a link from your website or webpage to another website or webpage.

What is a keyword?

Keyword is a word that is used for searching through Search Engines in order to get results related to your searched query.

What is Keyword Density?

Keyword density is the percentage density of a keyword or phrase available on a webpage compared to the total number of words on the page. It is one of the important ranking factors for search engines to display a webpage on the SERP. Providing junk keywords on a page would decrease the ranking of a webpage.

What is Anchor Text?

Anchor text is a clickable hyperlink that is also known as link text, link label and link title. The keyword contained in the anchor text would increase the ranking of a webpage that receives the incoming link.

What are organic results?

The page views come directly through SERP and not through any Off Page Optimization is known as organic results.

What is Googlebot?

Googlebot is the search bot software used by Google to index a webpage. Crawling, Caching and indexing of a webpage happen through this Googlebot by collecting details from that webpage.

What are Meta Tags?

There are several Meta tags used in HTML but the top four tags that are used for SEO are Meta Title, Meta Description, Meta Keywords and Robot tags.

What is Meta Title?

Title is the most important factors for a good SEO of a webpage. These tags should be located within head section. These tags should tell some useful information about that page. A good title tag should contain 60 characters. These titles would appear on the SERP for your website along with the Meta description of that page. Google won't penalize your page if it contains title with more than 60 characters and it skips the remaining characters. If a web page doesn't contain title tag means Google would select the H1 tag as title or it will provide the title by its own.

Always write title tag for the page and not for SEO, if you stuff keywords in you title then Google won't rank your webpage.

What is Meta Description?

A description tag should describe a webpage and it should contain keywords but don't stuff all the keywords. Meaningless description would affect your webpage. A description tag should contain 150 – 160 characters. If you provide meaningless or empty description, Google would take the description from the content available in that page.

What are Meta Keywords?

In early days Meta keywords are the least important tag for Search engine like Google. But it is an easy way to tell our important keywords to search engine. Meta keywords should contain less than 250 characters.
Now Google won't consider Meta keywords as one of the ranking factor.

What is White Hat Seo?

White Hat SEO is one of the SEO techniques that a Search engine always likes. Usage of SEO techniques, tricks and tactics by following search engine rules and regulations, algorithm and policies are known as White Hat SEO.

What is Black Hat Seo?

Black Hat SEO or Negative SEO is a common term for doing SEO Spamming Techniques. Usage of SEO by not following policies and regulations of search engine is called as black hat seo. Some of the black hat seo techniques are

•         Providing Low Quality content or duplicate content on the page

•         Getting backlinks from spammed or adult sites.

•         Giving keyword stuffed content on the page with background color

•         Getting too much backlinks from a single page with different anchor text that targets a single page of your website.

•         Cloaking

•         Google Bowling etc

Basic and Advanced SEO Techniques to generate traffic to your website

Hello friends! I'm very happy to see you all in my second post. This post is the answer for million dollar question "What are the basic and advanced SEO techniques to generate traffic to your website?"

Increasing visitor to your website is not a big matter because there are several ways to generate traffic. But generating organic traffic (Direct Google search) is the big matter. Organic traffic is the only way to reduce bounce rate (We can discus about Bounce rate in our other post later). For that target all your keywords and work hard to increase your keyword ranking in Google SERP. Follow all the below On Page and Off Page techniques to improve your site as well as traffic by using white Hat SEO techniques.

Basic-advance-seo-techniques

•         A Meta title should contain 70 characters without keyword stuffing. You can change your title with your targeting keywords. In order to select your keyword use Google Keyword Planner

•         Don't try to fool Google by giving more Synonyms of your keyword in title because Google would consider the synonyms of a word also. Use your keyword not more than one time depending on the page of your website.

•         A Meta Description should contain 150-160 characters. Don't use all your keywords as description, give detailed information about your website as description but use your keywords one or two times in that description

•         Meta keywords is not a problem for Google now but other search engines like Bing, Blekko, volunia etc could use them so provide it with all your keywords.

•         Build High Quality backlinks from Top and High PR sites is a must needed one. Get quality backlinks with your keywords as Anchor text. Concentrate more on the sites that give rel="do-follow" attribute link But don't get irrelevant or unwanted backlink because Google's Latest Penguin Update 2.0 targeted the website that follows this bad link farming techniques. For more info about this visit Google Penguin Update 2.0

•         Generate traffic from top sites like Wikipedia and Wikihow. Edit or Create new articles in this site and give backlink to your website. These links would be a rel="no-follow" link so you don't get link juice advantage but you can get traffic.

•         Forum participation is another important and easy way to increase your visitors.

•         Create a Blog for your site and update it every day by posting unique and latest information in that blog. Don't forget to give link to your website

•         .   Share those blog posting on top bookmarking sites. Some of the top sites are stumbleupon.com, digg.com, slashdot.org, google.com/bookmarks, delicious.com, tumblr.com, reddit.com, fark.com, keepandshare.com and free.yudu.com etc

•         If you have shopping site be sure to share those products on Some Product Submission sites like Kaboodle.com, polyvore.com, pinterest.com, pinspire.com, lyst.com, snapfish.com, thefancy.com etc.

•         Updating your websites profile in Social Media is a nice idea. Social Media Sites such as Facebook, Twitter, Google+, MySpace, LinkedIn, Fanpop, chime.in, mendeley.com, manta.com, xing.com and deviantart.com are the best place to promote your website. Update your profile everyday with interesting information. The more the information is interesting, more you get traffic.

•         Submit your Unique Articles as Lens in Squidoo and as Hub in Hubpages would generate better traffic to your site. Even Though submitting quality Lens and hub in both sites are difficult, try your best because Google love links from these sites.

•         Submit your website in all popular Directories. Because directory submission would generate both traffic as well as backlink. Don't submit your links in low quality directories. Try to submit your link in http://www.dmoz.org/ which is one of the top most directories.

•         Submit your website in other search engines to consider your site while ranking because not all the search engines can index your website unless you submit it manually.

•         On Bing - http://www.bing.com/toolbox/submit-site-url

•         On Google - https://www.google.com/webmasters/tools/submit-url?pli=1

•         If you have news updating site then requesting Google News to publish your site is a good idea. Use this link to submit your request and follow the instruction given in that page. Publish on Google News

•         Info graphics and photo submissions are also a nice one. Create a new and innovative info graphics with a link to your site and submit it in all the top info graphics and Photo submission sites like visual.ly, pinterest.com, imgur.com, weheartit.com, Google Picasa, Flicr.com, photobucket.com, 500px.com, pinspire.com, gentlemint.com, twitpic.com, shutterfly.com, postimg.org, www.flixya.com etc.

•         Video Sharing helps you to get traffic through your videos. Create a quality video and share it in top video sharing site like youtube.com, vimeo.com, dailymotion.com, metacafe.com, 4shared.com and photobucket.com etc

•         Don't forget to share your Documents. Generate a document ( Word or PPT or PDF )with some useful info about your website ( Don't always tell about your site which would make your visitors to omit your document ) and share it on top document sharing sites like docs.google.com, crocodoc.com, scribd.com, uploaded.net, wikiupload.com, mediafire.com, 2shared.com, 4shared.com, filefactory.com, keepandshare.com, uploading.com, edocr.com etc

•         Publishing News can generate traffic for your site. This may similar to article submission but the news should be latest one. insanejournal.com, livejournal.com, huffingtonpost.com, boingboing.net/suggest.html are some of the news publishing sites.

•         RSS Feed submission is also an important one. Generate Feed for your site and submit that in top RSS Submission sites and directories.

Google penguin 2.0 Update - How to retrieve your website and improve your keyword search result?

The hottest and latest news in the SEO world is Google Rolled out penguin 2.0 webspam algorithm Update on 22-5-2013.This would be a good news for some peoples and bad for more peoples. The entire SEO analyst those who are managing websites would like to escape from Google Penguin and Panda update but it is not at all possible. Even though Google has been adding strength to their algorithm and updating frequently, negative SEO is not decreased.

Google Penguin 2.0 Update:

Google Penguin 2.0 Update focus on the web sites that follows link farming methods and poor inter/cross linking strategy. The websites that are getting irrelevant Backlinks is the main target in this update. Matt Cutt announced that 2.3% of English-US queries were affected in this update, not only English queries but other languages also. Hundreds and thousands of web sites were affected in this update.

How to retrieve your website?

Now all of the SEO peoples wondering to know the ways to retrieve their web site. I can easily say the ways but the process is really hard. These are some steps that you have to follow.

Step 1: Check all your incoming Links. Search in google as link:http://www.yourwebsite.com or Go to Webmaster tool click Traffic and select Links to your site. Here you can find all your inbound links. Analyze all the links and Disavow the links which are not related to your website’s theme. Click here DisavowTool

Step2: Check all your outbound links and remove all low quality links. Go to your website and analyze each and every page for irrelevant and bad links. Check your footer, Side bar also.

Step3: Generate Quality Links from High PR sites. Because Google now concentrates mainly on number of quality Backlinks and not on quantity of Backlinks i.e. 1000 Back Links from irrelevant site is not at all good for your site but getting single backlink from relevant high pr site is good. Try to get backlinks from .gov site and .edu or .org site. Submit your sites in directories like DMOZ and Yahoo Directories which are the top most directories in the world. All try to submit your websites on Boing Boing and Huffington Post etc.

By doing all those things you can retrieve your website in the next Penguin update. Please don’t try to use reconsideration Request. Because google didn’t manually penalize your site but it is an algorithm Updation so wait until next Updation comes.

Google Revamps Restaurant Search For Android, What This Means For Marketers

Google announced they have recently made changes to the restaurant search experience on Android by allowing users to filter results by price, ratings, cuisine, and what’s open right now.

You can activate this new feature by inputting the command “show me restaurants in [location]” into the Google search bar. Once a list of results is populated you will have the option to filter the results by the parameters of your choice.

This feature currently only works in the United States, but Google says to “stay tuned” which presumably means they have plans to roll out the feature to other countries.

What This Means For Marketers

This is a useful feature for customers, but what you may be wondering what it means for a business owner or marketer.

Since customers will have the option to filter restaurants by review score, you’re going to want to put a more serious effort into encouraging customer reviews on Google+. Here are some tips for doing that.

Next, since customers will have the option to filter reviews by price, cuisine, and opening hours, you’re going to want to make sure you have this information on your website and that it’s easily accessible by Google. There are a couple of ways you can ensure Google indexes that information.

The first way is to fully fill out your Google Places For Business with as much information as you can provide. Another thing you should also do is  take advantage of Schema markup. Schema markup is a way to organize the information on your site in a way that Google easily understands. Here’s a detailed guide for using Schema markup for local SEO.

If you’re already somewhat familiar with Schema markup, you’re going to want to pay extra close attention to the types of Schema markup available for restaurants. Here’s a list of all the different types.

From that list, make sure the ‘servesCuisine’, ‘openingHours’, and ‘priceRange’ properties are included on your website. That will make it easier for Google to read and index this information to ensure your restaurant is included in the results when customers are filtering their searches.

After following those steps, your restaurant listing will be fully optimized for Google’s new restaurant search options.

7 Semi Auto and Automatic Bookmarking Tools

These might be useless any more in today's search engine landscape, but if you do have real, active social accounts at various networks, you can use these automatic social posting tools as a reminder to spread your content to all of your social networks.

I also went hunting for these social bookmarking tools because I wanted to see what these sites considered worthwhile social networks. We all know the big networks:

•     Twitter

•     Facebook

•     Google+

•     StumbleUpon

•     Digg

I just wanted to find out if some of the old standbys like Mister Wong and Oyax still existed and if they didn't what replaced them. If anything, they provide lists of social networks that may be worth looking into.

Note to most of the sites that have a bookmarklet: When you use this, highlighting text on the page before clicking the link will put that text in the Text field of the bookmark.

Google Webmaster Tools Now Tracks Indexed URLs For Specific Sections Of Your Website, Including HTTPS

Google announced today on their Webmaster Central blog that Webmaster Tools’ Index Status feature will now offer more precise data for different site variations. Google says over the past few months they have been hearing users say they would like Webmaster Tools to track indexed URLs for sections of their website that use HTTPS.

Previously, Google Webmaster Tools didn’t show index status data for HTTPS websites on their own, instead everything was grouped together in the HTTP site’s report. Responding to a rise in the amount of URLs that use a secure connection to transfer data over HTTPS, Google says they are happy to announce the Index Status feature now tracks your site’s indexed URLs for each protocol (HTTP and HTTPS) as well as for verified subdirectories.

For example, if you have http://domain.com and https://domain.com the URLs now show their own data in Webmaster Tools Index Status report, as long as they are verified separately.

google Google Webmaster Tools Now Tracks Indexed URLs For Specific Sections Of Your Website, Including HTTPS

In order to have your data reported correctly, you will need to verify all existing variants of your site (www., non-www., HTTPS, subdirectories, subdomains) in Google Webmaster Tools. Google recommends that your preferred domains and canonical URLs are configured accordingly.

Google also notes in their announcement that that if you wish to submit a Sitemap, you will need to do so for the preferred variant of your website, using the corresponding URLs. Robots.txt files are also read separately for each protocol and hostname.

If you require more details about this change, please visit the Index Status section of Webmaster Tools Help Center.

Google Revamps Restaurant Search For Android, What This Means For Marketers

Google announced they have recently made changes to the restaurant search experience on Android by allowing users to filter results by price, ratings, cuisine, and what’s open right now.

You can activate this new feature by inputting the command “show me restaurants in [location]” into the Google search bar. Once a list of results is populated you will have the option to filter the results by the parameters of your choice. This feature currently only works in the United States, but Google says to “stay tuned” which presumably means they have plans to roll out the feature to other countries.

What This Means For Marketers

This is a useful feature for customers, but what you may be wondering what it means for a business owner or marketer. Since customers will have the option to filter restaurants by review score, you’re going to want to put a more serious effort into encouraging customer reviews on Google+. Here are some tips for doing that.

Next, since customers will have the option to filter reviews by price, cuisine, and opening hours, you’re going to want to make sure you have this information on your website and that it’s easily accessible by Google. There are a couple of ways you can ensure Google indexes that information.

The first way is to fully fill out your Google Places For Business with as much information as you can provide. Another thing you should also do is  take advantage of Schema markup. Schema markup is a way to organize the information on your site in a way that Google easily understands. Here’s a detailed guide for using Schema markup for local SEO. If you’re already somewhat familiar with Schema markup, you’re going to want to pay extra close attention to the types of Schema markup available for restaurants. Here’s a list of all the different types.

From that list, make sure the ‘servesCuisine’, ‘openingHours’, and ‘priceRange’ properties are included on your website. That will make it easier for Google to read and index this information to ensure your restaurant is included in the results when customers are filtering their searches.

After following those steps, your restaurant listing will be fully optimized for Google’s new restaurant search options.

Best Websites to Learn HTML, CSS, Java Script and PHP

 As we know that programming languages are the foundation for every blogger. Without its basic as well as advance knowledge we can’t even create a single page for our blog or website.

I also don’t know a lot about all the programming languages but I am practicing them from some websites and want to share the same with my readers.

If you know the programming languages then you can design your own website and blog easily. You can create your own widget, template and many more things.

 Check out following websites to learn HTML, CSS, Java Script and PHP languages.

1) W3School (http://www.w3schools.com/)

The website W3School is on the top of the list where you can easily find and learn HTML, CSS, Java Script, PHP, ASP.net and XML etc.
You can find detailed descriptions with their examples in an editor. You can also modify and write new codes and test them in the real time editor.

2) HTML Code Tutorial (http://htmlcodetutorial.com/)

HTML code tutorial provides the most helpful and full guide to create web pages anywhere. Simply visit the website and click on the links under tutorial section.

3) TutsPlus (http://learncss.tutsplus.com/)

TutsPlus provides HTML and CSS tutorial with Online Video Courses to learn how to build wonderful things on the internet web.

4) HTMLDog (http://htmldog.com/)

HTML Dog is also a great place for everything HTML, CSS and JavaScript, the most common technologies used in making web pages.

5) Tutorial Point (http://www.tutorialspoint.com/)

This is also a great website for HTML, CSS, Java Script, PHP, MySQL and many more technologies for building complete knowledge.

Conclusion:
There is no need to write detail description about these websites because all the above websites have same programming languages like HTML, CSS, Java Script and PHP.

Hire SEO Expert Will Optimize Your Company’s Website

 The more companies and businesses are launched and developed on-line the more important advertising and promotion becomes. It is vital to a company’s success that its website is popular aka it is talked about on blogs and in chat rooms, it is posted and reposted, commented on shared and on social networking sites and linked on other websites so that is pops up there right at the top of all search engine lists. And the question is how do you do that? Well you Hire SEO Expert.

A Hire SEO Expert takes all the necessary steps to optimize your company’s website thus ensuring it is on top of the search engine lists. Affordable SEO Services mainly include:

    On Page Optimization Service from Meta tags creation to content writing, interlinking updates and navigation;
    Off Page Optimization Service including directory and Article submission, blogging with commenting, press release submission, link exchanging and more;

•     Page Speed optimization,

•     HTML Optimization,

•     Article Submission Service,

•     Video Submission Service,

•     Blog Creation & Posting,

•    Social Media Profile Creation,

•     Link building Service,

•     Business Listing Service,

•     Document sharing service

•     Image posting service.

With these strategies your websites name will come up everywhere; on social networking sites such as Facebook, Instagram, Twitter and others, will be mentioned on blogs written and read by those who might be interested on your product or services so as to target the specific audience you want as your clientele, your name will come up on existing popular websites, making you popular too. A Hire SEO Expert uses all these methods and more to make your website the cream of the crop.

In order to make promotion and advertising methods and strategies even more effective it is a good idea to have your own personal SEO consultant. In order to choose the best strategies or a combination of strategies you should seek the assistance of a SEO consultant. A SEO consultant follows your website’s optimization progress from beginning to end. As a first step a consultant will analyze the position of the current site in major search engines using the keywords and compare them with their competitors to analyze the strength, of the positioning of the client’s website. Positioning is essential for optimizing a site as required by the search engines. Secondly SEO strategies are used to improve the websites standings. Finally, the consultant will follow your company’s progress and make any necessary changes to the strategies using detailed Ranking and Traffic Reports. It is worth mentioning that a SEO consultant offers customized services by analyzing each client’s business providing them with outstanding results.

But don’t go paying an arm and a leg for search engine optimization; this will lead to a reduced ROI rather than increasing your revenue. The best solution is to choose affordable SEO services. These are offered in the form of a package which ensures the sustainability of your website’s success resulting in your company’s long-term success. What makes these affordable SEO packages remarkable is that they are uniquely designed for each client and their business.

7 Questions You Should Ask To Any SEO Consultant Before Hiring

 If your website is not showing up on any search engines like Google, Yahoo or Bing then no one knows about your business and you can’t get expected sales and leads. For higher sales and leads, it is important to be on the first page and always stay ahead of your competitors.
But if you don’t know how to get good ranking and how can you improve search visibility, then you should hire an experienced and professional SEO consultant. You should contact with the best SEO Company.

But before hiring any SEO consultant or SEO company, you should ask these questions before hiring

Do You Have List of Current & Previous Work?

A reputed SEO firm always maintains their current and past work to show to other clients. If they have current and past work successfully then you can trust them. You can also ask about a client’s information, however most of the SEO consultant firms do not provide client information directly because every SEO company has their own terms & condition. But you can check their portfolio, and previous work before hiring.

What Method Do You Use To Improve Search Engine Rankings?

It’s very important to know us, what the method SEO consultant uses to increase the website visibility and ranking. Because most of the SEO firms use tools and black hat SEO during the work which is very harmful for any website. You should discuss about method in brief and ask more about work strategies about your website.

Also ask, what will be included in ON page optimization & off page optimization (Link building process) like website analysis report, best keywords research, content implements, check website errors, etc. And in off page optimization ask them, where will you put my website link? How will you write fresh & unique content? Will you created a blog page for my website? How many link building tasks will you perform on my website? Etc. So, you should know all the things regarding work strategies before hiring.

Can You Give Me Guarantee Of First Page Rank?

If you ask this question to any SEO consultant and if they reply in “Yes” then turn back and leave them as fast as you can. It’s not possible to guarantee a number one ranking in any search engine if you are using organic SEO. Because organic SEO always takes time to getting good rank and first page ranking is not in your hand, you can just perform on your website in a better way using webmasters guidelines.

Most of the SEO consultant firms make fake promises to get lots of projects. Also, some can say that they have an internal relationship with Google and other search engines, but it’s all fake, bogus and you should not believe on such types of SEO firms.

How Many Experienced Do You Have In SEO Industry? Do you have Experienced Team?

Before hiring any SEO consultant firms you should know about their SEO firm, work experienced, area with expertise and about their team. Even, you can take a video conference with their office staff. You should check their business profiles on Linkedin and other professional networking sites.

Ask About Company Profiles on Freelancing sites?

You should definitely ask them about their company’s profiles on different freelancing sites like Freelancer.com,, Odesk.com, Elance.com etc. I am sure that any big company has their profile on these freelancing sites. Through these profiles you can check their work and client’s feedback easily there. So you can get an idea about any SEO consultant firms after seeing the profiles and reviews of the clients.

What about Payment Method & Pricing?

You should know about payment method and pricing before hiring any SEO consultant firm. Because every company has their own payment method and packages for example, someone charge hourly basis, project basis or monthly basis and they do charge accordingly. And yes, don’t forget to ask about payment security. You have lots of options available for payment procedure and I think freelancer is the best and secure place.

After complete the Job?

Ask about them after completing the job can we keep continue work? And what will be the charges? Most of the SEO firms do not charge full payment for maintenance work. They can reduce the pricing after complete the job if you ask them only for maintenance.

I am sure that these questions will definitely help to find out the best SEO consultant firm for your business promotion

SEO Experts keeping up with changes

 What’s new with SEO?

Okay all those with any kind of on-line business know exactly what search engine optimization is and how important it can be when launching, re-launching or simply updating an internet based business. Every one now knows the search engine optimization is a milestone in internet based marketing and promotion. Simply stated, without it your website has little or no chances of success. However, the question of the day is: What’s’ new with SEO?

The world of the internet is ever-changing and constantly developing, as is SEO. So, it’s up to SEO experts to keep tabs on the changes and to make sure that affordable SEO services are not offering methods of the past and strategies that up to now may have been successful but are no longer.

These are some of the most important changes that SEO experts need to know:

•     There have been “Updates on Doorway Page” Criteria; this means that more pages are considered to be “doorway pages” than before including location-specific pages and duplicate aggregations of products. Furthermore, it is known that the Google team is looking for a way to detect all keyword-stuffed websites that are designed solely for search engine spiders.

•     Mobilegeddon- Google’s mobile update was designed to ensure that mobile friendly websites ranked higher on the search engine’s list.

•     User experience is NOT a Ranking Factor for Desktop Search as of yet, however, it seems to be in the plans.

•     Search Analytics Report replaced the Search Queries report in Google Webmaster Tools in which the data is more refined and there are new filtering options for a more precise data analysis. This was done by joining individual page impression counts whilst separating search properties and devices, reducing image click counts etc. A SEO expert should check out new tools to see how they can help with analyzing traffic and conversions

•     Bing App Index; indexing apps by content rather than app name.

•     Google & Bing Provide Actionable Links. These links will automatically appear for eligible businesses and it is estimated that they will be highly desirable to most companies. Be sure this ability is included in any affordable SEO services you retain.

•     The Quality Update; “there were changes to its core ranking algorithm in terms of how it processes quality signals.” The aim of the Quality update by Google is to restore the quality of the websites found near the top of the search engine list. What needs to be remembered here is that content is above all and SEO experts need to keep that in mind when working on websites. Pages with low quality content and high pages with high density of keywords with content of low quality are being weeded out.

Keeping this in mind all affordable SEO services providers need to constantly be aware of the changes that are being made to increase that quality of Search Engine lists and provided websites. It is no longer efficient to use content jam packed with keywords lacking in substance.

SEO Expert Services The Key To Successful On-Line Marketing

Search Engine optimization is a term that everyone conducting their business on-line or advertising on the web needs to be familiar with. Search Engine optimization is what brings a company to the top of a search engine’s list every time someone types keywords into a search engine such as Google. Search engine optimization is known to be the conception of commercial marketing policies so when considering SEO for your company hiring an expert is definitely the way to go. The experts will take charge of your website and ensure that your website traffic increases and you have the best results in ROI, Return on Investment. For the optimization to be successful an SEO services company uses many different strategies.

These strategies aim to increase visibility of a website and to generate more traffic to a website. ASEO Expert services company uses strategies such as SEO Copy Writing, article writing and submission as well as press release submission; this brings more traffic to your website and also generates a “buzz” around your company, your product or the service you provide. Keyword related blogs are also posted as well as social networking comments on sites such as facebook, twitter, my space and others. Another strategy is Multilingual SEO which increases click through rates according to your web presence and individual market content which in turn is optimized on cultural behaviour and language of each region.  This marketing strategy refers to international keyword optimization as well as website translation; work on- page optimization and off-page optimization is also used.

In addition with SEO Analytics, Web Analysis Reports are generated in order to measure the success of the marketing strategy. Furthermore, SEO Consulting Services allow for customised press releases, content writing, PPC management, on-page optimization, local search engine optimization and most importantly customised SEO packages. A final strategy used by SEO expert services is directory submission and web directory manual submission, book marking services with high visibility, registration of article submission on friendly based directories and most importantly System Engine Submission.

 Hire SEO Expert for example researches and follows the continuous algorithmic changes initiated by search engines, every time a new algorithmic update is initiated by search engines such as Google the changes may vary, resulting in many websites heading downwards in the rankings instead of upwards, leading to less people visiting the website.

SEO Expert services and SEO assistants are essential when promoting an existing website or launching a new one as search engine optimization is not a simple task but on the contrary one that needs researching and following as well as knowledge and expertise on the matter. At Hire SEO expert, besides consultants you will find assistants who are highly qualified to assist you to make proper utilization of enriched SEO content, links and tags. They are highly experiences and equipped with an analytical ability thus bringing successful internet endorsements or web promotions which are beneficial to the companies they work for. And can successfully bring more traffic to your company’s site. You also have the option of hiring a local SEO expert who makes sure your website is visible in the local community’s search traffic; a full time SEO, expert to optimize every website and monitor its success.

Ways to increase website traffic using SEO services

 Now after creating a meaningful blog post let’s focus on other parameter.

How to increase your page views

1 – Create “pillar content”

Pillar content is informative that attracts most of the readers. Pillars keep buildings from falling to the ground and the same principle applies to blogging. Pillar content should have all in and out information that’s packed full of useful hints and tips. Usually the pillar content is over 1000 words and has lots of great value. In addition, pillar content is referred as link worthy.

Content should be Seo Optimized using SEO services.

Important Seo service Tips While Publishing Post

You want to make your blog as resourceful. Your aim is to encourage your readers to visit your posts regularly.

Focus on generating a resource for your blog that has useful information and provides the reader with advice or solutions.

2 – Interlink your posts

Wikipedia, the Internet’s most popular encyclopaedia uses internal links continually and constantly. Good referencing is an excellent method of gaining more page views.

When you post a new article, review your previous articles and find out what content is relevant. The great advantage to Wikipedia is that it constantly interlinks information. If you’re trying to increase your search engine ranking for a certain article, use SEO services to interlink your content together.
Google loves natural linking. A Hire SEO expert has the distant advantage of interlinking your posts using key phrases rich anchor text.

Remember to keep a balance when interlinking your posts. Avoid using too many links in your article – otherwise your reader will stray from the other original article.

3- Create a list post of your best blog articles

This is an easy method to round up a diversity of articles that you feel are going to interest your reader. List posts also provide opportunities for your readers to click through further on your blog. Plus this method allows you to showcase some of your classic posts.

4 – Add a Sitemap

Usability is so important. You must install a sitemap plug-in. I suggest using the PS Auto Sitemap or a Hire SEO expert to create a Sitemap. It’s easy to install. You may have a monthly archive in your blog sidebar – it’s not user friendly – all it tells me how many articles you’ve created in a month. Blog readers are lazy. Help your blog readers out. You must be more concise.

A sitemap is the index of your website. A good site map is displayed in logical order to make it easier for you. Google loves Sitemaps too. The search engines can crawl your content faster and it’s a win-win situation for everyone.

5 – Use Relevant Categories

If you’re going to have links in the sidebar use categories, because it’s relevancy that your readers want. Don’t expect your readers to guess! Thinking requires effort. Usability is crucial. A good blogger or web designer and a Hire SEO expert understands the importance of usability.
Relevant categories will provide simplicity – not only for the readers but for you also. You must focus on creating a streamline blog where articles can be linked. Categories are brilliant for readers, because they can search for relevant criteria in one area.

6 – Give away something

To create a successful online presence we must contribute. Create something for free. Don’t even expect an email address back. You’re a new blogger and you’re unknown to the rest of the world. It’s going to take some time to become popular. However, if you create an e-book for free and begin some heavy promotion using SEO services, chances are you’ll become noticed, if the e-book is well written.
An eBook doesn’t require any hardcore design skills. This can be easily created in Microsoft Word. No need to use Quark Express or Adobe InDesign. Creating a successful reputation takes time to build. Giving anyway some freebies is a great way to promote your blog and traffic.

7 – Develop a series of articles

Just like a TV series, each episode continues from the previous one and in proper sequence. Consider creating a range of articles that become a series. If you’d made a 10,000 word article that could be ideally broken down into episodes – break it down. A three or five part series will also give your readers a reason to subscribe to your RSS feed. Provide cliff hangers to your blog series articles and give your readers a reason to return.

8 – End with related articles

You’ve created an excellent post. You’ve engaged the reader and they’ve left a comment. You’ll always find that some readers want to know more about a certain subject. Help is at hand. Install the Yet Another Related Posts Plugin for WordPress – this handy plugin displays relevant links at the bottom of your article.

9 – Create an FAQ page

Every industry has its own vocabulary especially the Internet and SEO services. Do you think your readers know what an RSS feed is? Create information that educates your readers. Plus interlink those terms to a glossary.

Some readers won’t be familiar with terms like: PHP; conversion rate; bounce rate; SEO services; Google Page Rank or PPC. A glossary can be an easy method to educate your readers.

10 – Display your popular articles

There are a variety of methods of displaying popular articles used by Hire SEO experts. You can use an: image slider or you can display popular articles in your sidebar. However, you choose to focus on highlighting great information for your readers.

11- Get Posts Analytics, Reduce Bounce Rate

It happens sometimes, we could not able to analyze where our contents are lacking.
So to overcome this basic problem, firstly you should take a view on page views stats daily, Bounce Rate.

Bring on some creative changes in them like, adding certain useful bullet points, adding images, adding related post links etc.

No matter, if you make tweaks in your contents on daily basis according to your creativity.

It’s simple to define. Check out Bounce rate first, make tweaks in your contents and then check out your bounce rate. Repeat the cycle until you got least possible Bounce Rate.

12- Use excerpts

On your home page of your blog, avoid placing long streams of text on your blog. You want readers to click further into your site. Remember your home page is like the front page of a magazine.
Usability is vital for a successful blog and to generate page views. Apply the above techniques to your blog today.

Hope, this article will help you and give you a clear idea to create a successful blog post. Keep sharing this post and let bloggers grow successfully. Feel free to share your comments below. I will appreciate your feedback.

How SEO services increase traffic

 The increase in blogging, nowadays, has led every business website to start blogging to bring more traffic to their websites.

As like others we also want more traffic to our website, don’t we? We all would love to see our Google Analytics accounts filled with a high number of visits, right?

Of course, we all want successful blogs with successful content. For some, having a high number of page views is critical – especially if it is about to be a source of income via advertising or Google AdSense.

Get More Blog Traffic Using a BlogsTrend Theme and SEO services

In this article, I’ll give you a variety of tips that you can use on your own blog. When you start blogging, your main priority is to produce great content leading to getting noticed.
But let’s know about page views first.

What are page views?

Page views are the hits that your own page or blog receives when being visited by the users. The more visitors you have; more will be the increase in your page views. Infact more Page Views means more traffic on your blog and on the whole on your website.

Great Ways To Increase Blog Traffic

Five Stages Of Effective Blogging

Effective Content

I know you’ve heard this a million times that “Content is King”. When new bloggers start creating their content for the first time, their blog looks small and they have a less number of subjects to write about. But as time goes on and they start adding new subjects thus gathering some great content as their blog begins to grow.

Low bounce rate

However, if you’re thinking to start a blog – write 10 to 15 great articles or Hire SEO experts first before you publish your blog. When you start promoting your blog via SEO services readers will have something to see and will find something new to read.

Unfortunately, we didn’t do hard work and without effective content we post our blogs and wait for the blog to become popular. If there’s no content to share – your blog will not be thought of as meaningful. When you have over 50 good articles, your blog will start becoming popular and you’ll have some great audience and readers that will share your posts.

Visit sites like: Twitter, Yahoo Answers and read other blogs to see where people are facing problems. Then start planning to write the articles that are related to their problems or Hire SEO experts. Content that solves problems is always in demand. Look at the number of self-help forums and blogs that are very successful.

Well-written improved blog content from the start is the best way to become popular.

Contribution

Daily page views

How are your levels of contribution these days? Do you give more of yourself? Successful bloggers and business owners’ contribute a lot more and offer more value as do hire SEO experts. As a blogger, you need to contribute a lot more too.

There are a variety of ways to contribute. You can use SEO services to:

•         Create videos.

•         Host interviews with successful people.

•         Create pod-casts.

•         Create an eBook and give away for free.

•         Write guest posts on certain blogs.

•         Provide a content-rich newsletter.

•         Develop a series of tutorials that provide great value to the reader.

Outstanding contribution provides: creditability; high quality service and further opportunities. Blogging is long-term. This is not a “get-rich” scheme. It is a slow strategy but yet very a effectiveSEO service.
Community

 Website page views

Successful people value their communities. A community is where people share and contribute: ideas; values; skills and beliefs. Businesses rely on their communities and networks to keep their business going. Serving your community is the most important SEO service leading to becoming successful. The more value you add to your contribution and community – the stronger your blog will become.
Focus on lowering your bounce rate

A low bounce rate is a sign of a good blog. If I bounce a ball against a wall you’ll notice that the ball doesn’t stay on the wall for long. The same principle is applied to your blog pages. If I click on your blog page and don’t click on anything else – I’ve bounced off your blog. In essence, your goal is to keep the reader interested. A good bounce is about 25%-30%.

Daily page views

Use a Hire SEO expert to make your home page like the front page of a magazine. Make it simple and yet effective. Include relevant information there and neglect the unnecessary part. You can also get the help of a magazine or a Hire SEO expert. Pick up a magazine and look at the front cover and see what grabs your attention? Apply the same concept on your home page as well. Moreover, you can use features like Facebook Like Button and Like Box on your home page to bring more visitors to your website.

Why should I stay on your blog?

The only thing I care about is: “If you can give me good advice?” If you can help me with a problem I am more likely to stay. This is why the top bloggers succeed. Egos can destroy you if you’re a blogger. Focus on what’s important – the reader!

What to expect from a Search Engine Optimization Consultant

Search engine Optimization is a term integrally connected to on-line and website promotion as it is what determines which websites are found on or near the top of all web search engines. Search Engine optimization refers to a number of strategies that are used to increase visibility of a website on the internet. In other words simply having a website is no longer good enough to be and stay on the top of a search engine list because of the constant algorithmic changes making  it is necessary to not only use search engine optimization strategies but to hire a company that specializes in it.

Hire SEO expert to take care of all search engine optimization needs from design to off-page and on-page optimization. SEO companies use strategies such as SEO Copy Writing, article writing and submission as well as press release submission to attract more traffic to your website and also generate a “buzz” around your company, your product or the service you provide. Keyword related blogs are also posted as well as social networking comments on sites such as facebook, twitter, my space, Instagram and others. Another strategy used when you Hire SEO expert is Multilingual SEO which increases click through rates according to your web presence and individual market content which in turn is optimized on cultural behaviour and language of each region.  This marketing strategy refers to international keyword optimization as well as website translation; work on- page optimization and off-page optimization is also used.

In addition with SEO Analytics, Web Analysis Reports are created so as to measure the success of the marketing strategy. Furthermore, SEO Consulting Services allow for customised press releases, content writing, PPC management, on-page optimization, local search engine optimization and most importantly customised SEO packages. A final strategy used by Hire SEO expert is directory submission and web directory manual submission, book marking services with high visibility, registration of article submission on friendly based directories and most importantly System Engine Submission.

Taking it a step further a personal Search Engine Optimization consultant follows your website’s progress from beginning to end. As a first step a consultant will analyze the position of the current site in major search engines using the keywords and compare them with their competitors to analyze the strength, of the positioning of the client’s website. Positioning is essential for optimizing a site as required by the search engines.

The basic strategies included in customized packages provided by search engine optimization consultants are:

On Page Optimization Services from Meta tags creation to content writing, interlinking updates and navigation;

Off Page Optimization Services include directory and Article submission, blogging with commenting, press release submission, link exchanging and more;

•     Page Speed optimization,

•     HTML Optimization,

Article Submission Service, all keyword intense in order to bring more traffic to your website and also to generate more awareness around your company, your product or the service provided

•     Video Submission Service

•     Blog Creation & Posting also Keyword related

•     Social Media Profile Creation

•     Link building Service

•     Business Listing Service

•     Document sharing service

•     Image posting service

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Importance OF Social Media In Online Marketing

 I think most of the internet savvy knows very well about social media, but most of don’t know its importance. Do you know? Anyways, if you don’t know then I’ll explain you about the social media and its importance.

What Is Social Media & Its Importance?

Social media provides a platform where you can create and share your thoughts, content, videos, photos etc. to other people. You can expand your network with the help of social media. There are the certain social media sites allow you to share everything like Facebook, Twitter, Linkedin, Myspace, YouTube and more and I think most of the people active on these social media sites.

Now come to the second point, about its importance. Social media, it’s not a just limited to, sharing our thoughts and content, whereas it is a vital part of online marketing. Yes, you can promote your business or any kind of brand via social media sites. Because nowadays billions of users do spend their time on social media sites means if we share or post our products on social media than definitely we can get high volume visitors to our online business. And yes its cheapest way of marketing of your product or website. That’s why most of the user uses social media sites for promoting their business over here.

At social media sites you can easily find out the group of those people who might be interested in your product. But for this you have active on these social media sites, thereby the public will get to know about your website and product.

Social media is one of the best parts of online marketing where you can catch the thousands of the customers within a short time whether it’s your small business or worldwide business.
How to promote your product or website on social media sites?

Yes, it’s a big fact, for online marketing that is how to promote your product or how to represent your product in front of a billion people. And you should know about that because the competition going to be increased over the social media. Today, most of the IT firms provide the social media marketing services and from where you can hire SEO expert or SMO expert because only SEO expert knows very well about how to do the social media marketing and how to reach the unique customers. They can represent your product attractively in front of users.

It is the only way to generate sales and leads for your business. So now we can say that social media is the vital part of online marketing.

Why SEO Is Important For Every New Website?

 SEO is the finest methodology to grow up your online business for a long time. For the successful online business and connect to the more customers, we need to strong and right prescript to ensure your online business growth regularly and SEO is the best prescript.

Importance Of SEO & Online Marketing

If you want to start-up the new online business and want to get more visitors and traffic, then how it is possible? What way will you choose? How will you promote your business and make more popular? I think these are the real and genuine questions if anyone does start a new business. And the answer to all questions is “SEO (Search Engine Optimization)”.

Because only SEO can make your website more popular and can bring lots of visitors. However, here is the two ways to promote your business, the first one is paid advertisement and the second is free organic SEO.

 Paid advertising is the traditional way to promote any kind of online business. But it’s for a limited audience and time while you pay for the Google. Also the cost will be high which depends on your text size or image size.

Instead of paid advertisement organic SEO is better because you can do this by yourself or you can hire SEO expert. The cost will be less instead of paid advertisement. However, organic SEO takes time and you can’t expect the instant result then you have to take patience. But organic SEO will give you the establish result for a long time. For getting the first page ranking, we need a right methodology and SEO is the first and strongest way.

You can make your website more users friendly only with the help of SEO, because it brings lots of positive impact and real organic customers for your business. And if you think that creating a website with attractive pictures and modern design to attract more people and get more leads, then you are thinking wrong. It needs to proper and right optimization strategy, need to make your website more SEO & user friendly and it’s only possible by SEO service.

That’s why SEO is important for every new online business.

6 Steps to an Optimized and Socialized Content Workflow

  Digital marketing tactics have changed over the years but one thing has not – Customers are in the driver’s seat when it comes to the insights marketers need to deliver relevant, meaningful and useful content at the right time and the right place.

To realize the benefits of customer insight requires an integrated approach – especially when it comes to content – discovery, consumption and interaction.

Moving from planning to practice, especially within a large organization with regional operations, business units, divisions and departments, processes are essential for adoption, quality and scale. Operationalizing the integration of content, social media and optimization is one of the essential workflows that marketing departments can implement. But what does that look like?

Here’s a content and social media focused optimization workflow that often inspires our work at TopRank Online Marketing to get you started:
Content Planning

    Research Customer Segments and Develop Profiles / Personas
    Map Topics & Keywords to Buying Cycle for Each Major Customer Persona
    Create an Optimized Content Plan (New): Site, Blog, Social Profiles & Networks
    Off Site Content: Guest Blog Posts, Byline Articles, Content Objects (eBooks, Infographics, Video, Reports, Guides)
    Align Optimization to Content Marketing Campaigns: White Papers, eBooks, Reports, Guides, Webinars, etc
    Content Amplification: Organic and Paid

Audits

•     Keyword Audit, Difficulty and Glossary – Identify broad themes and specific to customer segments

•     Content & Digital Assets Audit

•     Tech SEO Audit

•     External Link Audit

•     Social Media Audit

•     Competitive Audit

Recommendation                                                                                                                        

•     Restate hypothesis and strategy based on audit data

•     Identify top priorities

•     Document a timeline for implementation

•     Identify internal and external resources

•     Overlay brand messaging and keyword targets to the marketing plan (campaigns, projects)

•     Assign measurement KPIs and outcomes to each major priority

On and Off Page SEO Implementation

•     Keyword Mapping to Content

•     On-Page Content Optimization: Rewriting, Creation

•     SEO Mechanics: Crawl, Page Speed, Structured Data, HTML/Code, URLs, Internal Links

•     External Link Building: Acquisition, Reclamation, Disavowal – Coordinate with PR, Social, Partners

•     Social Profile Optimization, Registrations: Brand, Executives, Prominent Internal SMEs

•     Digital Asset Optimization: Image, Video, Audio, MS Office Docs, PDFs

•     Share Optimization Targets & Best Practices With All Content Creators: Marketing, PR, HR, Social, Legal, Corporate Comms

Social Media Integration

•     Social Profile Alignment – Messaging, Themes, Trigger Keywords

•     Optimize Social Connections: Google+, Twitter, Facebook, LinkedIn, YouTube, Flickr, Instagram, SlideShare

•     Blog Optimization: Search, Social, Community, Syndication

•     Social Network Development – Themes, Community Growth, Engagement

•     Influencer Engagement: Advocacy, Co-Creation

•     Social Media Content Amplification – Organic, Paid

Performance Measurement and Optimization

•     SEO KPI Measurement: Ranking, Referred Organic Traffic Keywords, Links, Share of Search Results

•     Social KPI Measurement: Brand + Keyword Mentions, Social Referred Traffic, Engagement, Social Citations, Sentiment, Share of Conversation

•     Content KPI Measurement: PageViews of Target Content, Actions from Target Content, Shares, Engagement, Links

By incorporating customer and content optimization into the content marketing process, you can realize operational benefits that range from increased adoption of optimization best practices to becoming more efficient – ie. capable of realizing a greater impact without adding resources.
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SEO Apps for iPhone Users

 If you’re serious about improving your website’s search ranking, you probably put a lot of work in on a continual basis. It’s something that you’re always thinking about. From selecting the optimal Premium WordPress themes that include great SEO features to making sure that your content is original and keyword rich, you are always looking for ways to get onto the first page on Google and move up as high as possible.

Top 5 Best SEO Plugins for WordPress

Now that you’re focused in, it can be highly beneficial to take your SEO efforts with you when you are mobile. Fortunately, there are a ton of apps available for iPhone users that can help you out with your search engine optimization.

 SEO Automatic

This app costs $9.99, but there is also a free version available. It does almost everything that you could want an app to do when it comes to search engine optimization. It will perform page analysis and also provide feedback on your content and code. This only takes about 45 seconds, so you can perform SEO analysis of your website while you’re on the run.
Then you can take the results and implement them when you have time later.

Analytics Pro

This app costs $5.99, and it will take all of the information that you may want to view from Google Analytics and make it available for your on your phone. As a result, you’ll be able to sift through valuable information on your website’s visitors while you’re on the run. Sometimes you don’t have as much time as you would like to go through those types of things during the business day, so multi-tasking a bit with your mobile device can buy you the time to get it done.

HootSuite

HootSuite is an app that lets you manage a variety of social networks, including different accounts. This will help you to market your company online and could be worthwhile in link building efforts. It also lets you analyze social media traffic.


As a result, it is a valuable asset in your search engine optimization efforts, even though it is not directly related to SEO. It’s also got a ton of cool features if your company is on Twitter. Once again, you may not have time to properly manage your Twitter accounts during your busy day, so it’s valuable to be able to multi-task on your mobile device.

Watch Out Pirating Sites, Google Is Going To Punish You

 Whether you like it or not, the internet well always have pirates. One rule which everyone needs to understand about the internet is that everything of yours will be copied and there is nothing you can do about it. If you don’t want your photos or graphics to get copied, don’t put it on the internet. Obviously it’s not just photos that get copied, movies, music, tv shows and all other types of content get pirated all the time.



Google is now taking a bold new step which will impact those pirates. Starting next week they are going to be punishing sites which receive a high amount valid copyright notices and will be moving them deeper into search results. So sites like Piratebay and other torrent sites will be pushed back and more relevant sites will be pushed forward, such as iTunes, Spotify..etc.



Google has always been on its tip toes when it came to stuff like this because if it were to completely remove search results, it doesn’t become a search engine anymore. People will end up moving to a search engine which does allow you to search anything you like. This is what also made it tough for Google to acquire partnerships with major music and video companies, because Google did not want to remove links which had pirated material.

How to Backup and Restore your Current WordPress theme

How to back up a wordpress theme?

Do you want to find how to take back up of your wordpress theme?, we wish to take back up of our  whole template when we modified any styles in original theme or if we want to upload same theme on any other wordpress blogs .

Go to your site control panel then move to File manager >>>> wp-content > themes

In the themes folder you will find the list of themes that are installed on your wordpress blog, from the list choose the theme which you want to take back up.

For example if i want to take back up of theme named crybook, double click on that folder. It will display the theme files such as css codes, function.php file,js,images and more.

Select all the files and compress it as zip archive, that it. Download the zip archive this is the back up of your theme.

How to restore ?
Step 1: WordPress Dashboard >>Appearance>> themes >> Install themes
Step 2: click upload themes then choose zip archive which you have downloaded in previously and click install now
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